Adobe Firefly Review

Adobe's generative AI for commercial-safe image creation, now integrated across Creative Cloud

Adobe Firefly stands out in the AI image generation space for one critical reason: it's trained exclusively on Adobe Stock images and public domain content, meaning the outputs are commercially safe — no copyright headaches for marketing teams. Firefly is now integrated across the Adobe ecosystem (Photoshop, Illustrator, Express) so designers can generate, edit, and composite AI images within their existing workflows. For marketers without design skills, Firefly's text-to-image generation in Adobe Express is remarkably accessible — describe what you want, and it produces on-brand visuals. The generative fill and expand features are particularly useful for adapting existing assets to new formats and aspect ratios.